Free “Applied Cost Modeling” E-Zine
Returns to Web

Publication Resurrected After Two Year Hiatus

November 21, 2003 (Pleasanton, CA) –Wright Williams & Kelly (WWK), a cost & productivity management software and consulting services company, announced today that the latest edition of its much acclaimed E-Zine “Applied Cost Modeling” is now available on its web site ( under their “Newsletter” link. First published in 1994, “Applied Cost Modeling” has been the main stay for the high tech industry in disseminating information on hot topics such as Cost of Ownership, Overall Equipment Effectiveness, Cost and Resource Evaluation, and Discrete Event Simulation.

“As most of our clients are now aware, the management team at WWK has reacquired the company and we look forward to putting back in place those valued pieces that they had come to expect from us,” stated David Jimenez, WWK's President. “That doesn’t mean we are living in the past; quite the contrary, we look forward to a high rate of change and innovation. We aim to make ACM once again a platform informing of the latest advancements in modeling and simulation.”

With more than 2,800 users worldwide, Wright Williams & Kelly, Inc. is the largest privately held operational cost management company serving technology-dependent and technology-driven companies. WWK maintains long-term relationships with prominent industry resources including International SEMATECH, SELETE, Semiconductor Equipment and Materials International (SEMI), and national labs and universities. Its client base includes most of the top 10 semiconductor manufacturers and equipment and materials suppliers as well as leaders in thin film record heads, magnetic media, flat panel displays, and solar panels.

WWK’s product line includes TWO COOL® for detailed process step level cost of ownership (COO) and overall equipment efficiency (OEE), PRO COOL® for process flow and test cell costing, Factory Commander® for full factory capacity analysis and activity based costing, and Factory Explorer® for cycle time reduction and WIP planning. Additionally, WWK offers a highly flexible product management software package that helps sales forces eliminate errors in product configuration and quotation processes.

Call today for more information from Wright Williams & Kelly, Inc. Providing software solutions for productivity measurement and enhancement since 1991.

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